SEO STRATEGIES

Procedure for content writing
Content Writing is like flying an aircraft one can consider author as a pilot and flying an aircraft has following four main steps:
1) Planning
2) Taking off
3) Flying
4) Landing
The main factors that one needs to focus while content writing is, who are the readers? What is the subject of the article that writer is writing? , what are the goals of writing the content?
This all questions are needed to be answered while content writing

Planning:
While planning the content writing one needs to look on foll aspects :
Collecting information for which one is writing the content, having all the data on the topic on which content is to be written, checking the issues, verifying the facts is very important as the data that is collected nedd to be verified .and final step of planning the content is creating a logical outline.
Identifying the text’s features is important part while planning for the content writing; the features such as Goal, Reader, Topic, length, and type are needed to be considered. Gather ideas what are information and ideas of the topic which the one is going to write about .List ideas in an outline, which clusters of ideas and concepts are been created and what is there logical sequence?
These factors are needed to be considered while planning for content writing
Taking off:
When one is ready with the planning part then next step is taking off so consider three main factors while taking off:
1) Sort the topics
2) Create the sequence
3) Confirm concept’s course
The following points are considered for perfect content:
Summary: one can start with a summary that presents the topic and why it is important.
Anecdote: one can introduce the text with a fact, a story, curiosity.
Short phrases: Use journalistic language, few words having effect.
Answers: one can introduce his topic with a direct answer about it.
Analogy: one can compare his own topic to another similar one.
Quotations: They are very effective to catch the reader's attention. It can be a proverb, a verse or a famous quotation.
While starting the content writing remembers that, this is the first approach for readers.one has to phrase it carefully. As start of any topic introduces about the article that we are writing. It has to capture the reader's attention.
Flying:
Flying i.e. while writing Develop and separate individual topics, Use clear language, Use short sentences and phrases and most important avoid jargon.
Following factors are to be remembered while writing:
1. Use short sentences.
2. Use short first paragraphs.
3. Use vigorous English.
4. be positive, not negative.
5. Never use a metaphor, simile, or another figure of speech which you often see in print.
6. Never use a long word where a short one will do.
7. If it is possible to remove a word, then do it.
8. Never use the passive where you can use the active
9. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
10. Break any of these rules sooner than say anything outright barbarous.
Landing
After completion of writing the final part is checking for the contents it’s similar to landing an aircraft.
1st part is the conclusion of the content or article that is written one has to conclude the text in a clear way. Do not leave anything unanswered in the article that has been written.
Finally check for following points in the articles and edit the content.
1. Review of topics
2. Clarity
3. Effectiveness
4. Grammar
5. Spelling
6. Punctuation
The final paragraph is a farewell from writer to readers. It has to summarize the topics and confirm the thesis

Cloud Computing in India - Opportunities and Way Forward

 Innovation in IT industry has always been faster compared to other industries. It has resulted in the industry witnessing a series of transformations over the last 50 years. Technology transformations started with mainframe computers than moved on to minicomputers, PCs and the web. The next wave of transformation in IT industry is cloud computing. We have already seen the success of cloud computing in the consumer world. Companies such as Facebook have grown over the last 5 years to reach over 400 million active users. The company is today valued at more than USD 15 billion dollars. The growth, revenue and the market valuation was only possible by using all three corner stones of cloud computing i.e., technology innovation, delivery model innovation and business model innovation.

However, there are few concerns with the adoption of cloud computing as well. Data security and lack of control on IT environment are the key concerns of CIOs. Like any transformational initiative, adoption of cloud also faces internal resistance to change as it alters the makeup of IT organization. Cloud changes how IT departments buy or develop, deploy, maintain and support applications. In the near future, these challenges will be resolved through better technology, transparency, cost, regulations and changes in mind set of the customer. Despite challenges and concerns, CIOs are aware about opportunities and benefits of cloud computing and related business models. In a recent survey conducted across 240 CIOs, more than 70 percent agreed to adopt cloud in the near future.

India has a legacy of jumping technology curves. The precedent exists in the telecom sector and now DTH is also witnessing transformation. It is expected that cloud would also show the similar behavior. The companies that are currently not adopting IT and don\'t have major investments in datacenters and server farms are expected to shift directly to the cloud model. There are ample opportunities in every industry. Verticals such as retail, manufacturing, banking, education, and healthcare will rely upon cloud services for better reach. The key themes for most opportunities are cloud, mobile, market place, price discovery, collaboration and analytics.

Cloud computing and related business models will act as a leveller for Indian ISVs. Cloud has just not opened up opportunities for Indian ISVs. It has also opened up interesting opportunities for large service companies both in traditional services and services that will drive non-linear growth. In terms of traditional opportunities, cloud has helped Indian services companies to enter into areas such as SaaS enablement.

Cloud is opening up new windows of opportunities for Indian companies both from global as well as domestic opportunity stand point. Having realized the immense potential of cloud, it is essential for companies to come together and enable collaborative innovation to address both India and global market needs. The key focus should now be on developing the ecosystem. It should include developing talent for cloud development, connecting start up ISVs with large system integrators, enabling start ups on the cloud market places and finally, influencing government policies to become cloud friendly. the near future, this ecosystem together with Indian capabilities of exporting business models will provide the right mix to leverage opportunities created by cloud.

Happy New Year 2014!!

http://www.cloudtweaks.com/2013/12/big-data-analytics-and-the-cloud-a-perfect-match/

Will Cloud computing kill the IT department?

This is most Hot topic this days and still it is unanswerable here is the summary about this from the data available on various website there are different viewpoints on this topic by different individuals blog won't come up with the answer

What if the cloud becomes the primary data center, and SaaS is the only way applications are sold? Will there be a need for an IT department?

There are two very different sides to this topic

IT departments are toast:

The cloud is quickly transforming how information is stored, processed, and managed. Gone do the days of companies need large data centers, with thousands of servers and an army of people to manage them. Gone are the days of ridiculously complex software customizations, integrations, and teams to manage local applications. There will be no need for most of the IT roles that exist today. The technical experts and developers will mostly work for the companies who make the software or provide the infrastructure. The small IT team will still coordinate activities and manage vendors, but the business departments will run the show and interface directly with the vendors. It's not shadow IT, because the IT department of the old days is gone!

It's going to be as simple as online shopping and banking. Need an ERP system of CRM? No problem, here is what you do. Visit the web site and select new customer sign-up. Enter in all your corporate information and company details, select the plan size such as the 70,000 user plan. Then select all your integration SaaS vendors such as banking, corporate reporting, and HR system. For an additional fee, select the option to automatically create a data warehouse and business intelligence reporting system. Enter a PO number and verify payment. Then, within about an hour, the system is online and in production.

The cloud is just another technology to be managed:

IT departments aren't sitting around wondering what the next project will be. We're all very busy, with years of projects queued up. The global economy is rapidly changing, and on a daily basis it's getting significantly more challenging and complex to run companies of any size. Well managed IT departments are spending more time on business initiatives that drive the company's growth and revenue instead of work that just maintains the status quo. So the cloud is great -- and the right direction -- as it allows a shift from lights-on type work to more value-add work.

However, the cloud is just another technology. Sure there is less work to do with servers and storage, but it will be a very long time before the impact is substantial enough to make a difference. There will be situations that require cloud services, and situations that require work to be done in-house. It won't eliminate the IT department, or most of the roles. Over time, the cloud might even increase the IT department's headcount needs. Think about the major shifts that have happened in the past. Standalone to the Internet, mainframes to servers, PCs to tablets, and phones to smartphones—each was supposed to make things easier, but instead it seems each has added to the complexity. The cloud will do the same.