DIGITAL MARKETING STRATEGY

DIGITAL MARKETING STRATEGY

5 Steps to Creating a Successful Social Media Strategy for 2017

http://www.socialmediatoday.com/marketing/5-steps-creating-successful-social-media-strategy-2017

Will Cloud computing kill the IT department?

This is most Hot topic this days and still it is unanswerable here is the summary about this from the data available on various website there are different viewpoints on this topic by different individuals blog won't come up with the answer

What if the cloud becomes the primary data center, and SaaS is the only way applications are sold? Will there be a need for an IT department?

There are two very different sides to this topic

IT departments are toast:

The cloud is quickly transforming how information is stored, processed, and managed. Gone do the days of companies need large data centers, with thousands of servers and an army of people to manage them. Gone are the days of ridiculously complex software customizations, integrations, and teams to manage local applications. There will be no need for most of the IT roles that exist today. The technical experts and developers will mostly work for the companies who make the software or provide the infrastructure. The small IT team will still coordinate activities and manage vendors, but the business departments will run the show and interface directly with the vendors. It's not shadow IT, because the IT department of the old days is gone!

It's going to be as simple as online shopping and banking. Need an ERP system of CRM? No problem, here is what you do. Visit the web site and select new customer sign-up. Enter in all your corporate information and company details, select the plan size such as the 70,000 user plan. Then select all your integration SaaS vendors such as banking, corporate reporting, and HR system. For an additional fee, select the option to automatically create a data warehouse and business intelligence reporting system. Enter a PO number and verify payment. Then, within about an hour, the system is online and in production.

The cloud is just another technology to be managed:

IT departments aren't sitting around wondering what the next project will be. We're all very busy, with years of projects queued up. The global economy is rapidly changing, and on a daily basis it's getting significantly more challenging and complex to run companies of any size. Well managed IT departments are spending more time on business initiatives that drive the company's growth and revenue instead of work that just maintains the status quo. So the cloud is great -- and the right direction -- as it allows a shift from lights-on type work to more value-add work.

However, the cloud is just another technology. Sure there is less work to do with servers and storage, but it will be a very long time before the impact is substantial enough to make a difference. There will be situations that require cloud services, and situations that require work to be done in-house. It won't eliminate the IT department, or most of the roles. Over time, the cloud might even increase the IT department's headcount needs. Think about the major shifts that have happened in the past. Standalone to the Internet, mainframes to servers, PCs to tablets, and phones to smartphones—each was supposed to make things easier, but instead it seems each has added to the complexity. The cloud will do the same.

Some Tips for Resume

Hey Friends

Here is a Tip for Resume

http://lifehacker.com/5866630/how-can-i-make-sure-my-resume-gets-past-resume-robots-and-into-a-humans-hand

Something About Digital Marketing

Digital Marketing- SAS

Have a look

http://www.sas.com/en_us/insights/marketing/digital-marketing.html

Big Data Analytic s,Future

Hello Friends,

Very Good Article

http://www.forbes.com/sites/mckinsey/2013/07/22/big-data-analytics-and-the-future-of-marketing-sales/

How to Create a Successful Referral Selling Program

Sales is the backbone of any organization. Wouldn’t it be great if you had loads of people generating new leads for you and even making sales on your behalf? You have a hidden, powerful sales team already with you who can potentially generate leads for you and this team includes  your clients, colleagues, business associates, friends, and family. And every one of them could be a great referral source—if you have proactive, disciplined, measurable referral system .so referral sales is a technique which can be used for generating the leads more easily. Referrals are your biggest competitive differentiator, Here's what it takes to create a referral program that enables you to convert prospects into clients:

Make it a priority

Referral selling requires laser-like focus, commitment, and determination (just like anything else that's important to you). It becomes your primary business-development outreach. Asking for referrals is proactive and intentional. You put a stake in the ground and commit to referral selling. You implement essential processes and enroll your entire company in the effort.

Integrate it into the sales process

Getting referrals should not be a bonus. It becomes the way we work—an integral part of our daily routines. Start by documenting your current sales process. Keep it simple, and get your team to agree on the major steps. Then integrate asking for referrals into your sales process (i.e., when and how you will ask).

Create metrics

Decide what makes sense to measure—something easy to quantify and that will indicate your referral initiative is successful. You might set metrics around revenue generated from referrals, the number of new customers, the number of referral meetings set each week or month, the number of qualified opportunities that come from referrals (with revenue attached), or even new markets that you expand into because of referral opportunities.

Develop the skill

We often assume that asking for referrals is easy. It's simple, but it's not easy. Referral selling is a series of building blocks. The first step is gaining clarity on the business results you deliver and exactly who you want to meet. Most people won't refer you just because you're a nice person. Their reputations are on the line, so they want a concrete business reason to refer you (just as you would if asked to refer someone in your network).

Become comfortable

Most of us aren’t completely comfortable asking for referrals. We worry that it's pushy and intrusive to ask busy people for referral introductions. And sometimes we fear asking for help implies we’re desperate or can’t do it on our own (not cool in our independent, driven society).

Asking for referrals isn’t pushy, nor is it a nuisance to those who believe your solution is valuable. We give referrals all the time—often without being asked. We tell people about terrific restaurants we’ve discovered, exciting books or movies, mechanics who got our cars working and didn’t overcharge, spas where we’ve had great experiences, or anything else we’ve enjoyed. It’s in our DNA to share great finds.

Are you ready to commit to referral selling, get every meeting at the level that counts, and boot your competition? Start by making referral selling your No. 1 priority. Without that commitment, nothing else matters. It takes a little work, but the results are worth the effort.

To learn more about the power of referral selling, stay tuned for more posts and check out my No More Cold Calling webinar for five referral-selling tips

http://blogs.salesforce.com/company/2013/09/sales-referral-program.html