Wednesday, 26 October 2016

Online banner advertising v/s outdoor display advertising



Online banner advertising and outdoor display advertising both are used in marketing space to promote product/service
Both of them have their own pros and cons below are key difference
  •  Online banner advertising are Inexpensive as compared to outdoor display advertising, if we compare the production cost of Outdoor ads these are costly
  •  Banner Ads are Repetitive Banners continue to reinforce advertiser’s name each time they're seen. If placed in a high-traffic area, a banner may reach the same customer several times a day, while online ads can be controlled pro-grammatically and can be targeted too specific interested people.
  •  Banners ads are reusable, Companies who sponsor many local events or appear at gatherings and trade shows frequently will get a lot of mileage out of a banner, while in online banners this is not possible.
  • Online ads can be targeted to specific audience with custom age/gender/location/interests. Whereas outdoors ads don't have such options we can say that Retargeting/Geo Targeting are the key features.
  •  In online advertising one can take advantage of A/B split testing. What constitutes a better strategy? One can have a control on advertising, but on outdoor advertising we can't test two ads at same location
  • In depth Analysis is a key feature of online banner ads, one can get exact no of impressions an adv. has received, one can get data for no. of clicks, conversion rate whereas outdoor advertising this can't get obtained.
  • Outdoors ads can be Attention Grabbing, The combination of size, color, and illumination attracts attention. Advancements in billboard technology including vinyl and computerized painting, 3-dimensional effects, back lighting, digital & LED technology are they ways to make advts. more effective whereas online advts. one can't get such attention

A big drawback of online banner is you won’t be able to reach those people who do not use internet but still buy that product. Here only outdoor advertising serves the purpose

+Punit Kansara  For your points





Online banner advertising v/s outdoor display advertising



Online banner advertising and outdoor display advertising both are used in marketing space to promote product/service
Both of them have their own pros and cons below are key difference
  •  Online banner advertising are Inexpensive as compared to outdoor display advertising, if we compare the production cost of Outdoor ads these are costly
  •  Banner Ads are Repetitive Banners continue to reinforce advertiser’s name each time they're seen. If placed in a high-traffic area, a banner may reach the same customer several times a day, while online ads can be controlled pro-grammatically and can be targeted too specific interested people.
  •  Banners ads are reusable, Companies who sponsor many local events or appear at gatherings and trade shows frequently will get a lot of mileage out of a banner, while in online banners this is not possible.
  • Online ads can be targeted to specific audience with custom age/gender/location/interests. Whereas outdoors ads don't have such options we can say that Retargeting/Geo Targeting are the key features.
  •  In online advertising one can take advantage of A/B split testing. What constitutes a better strategy? One can have a control on advertising, but on outdoor advertising we can't test two ads at same location
  • In depth Analysis is a key feature of online banner ads, one can get exact no of impressions an adv. has received, one can get data for no. of clicks, conversion rate whereas outdoor advertising this can't get obtained.
  • Outdoors ads can be Attention Grabbing, The combination of size, color, and illumination attracts attention. Advancements in billboard technology including vinyl and computerized painting, 3-dimensional effects, back lighting, digital & LED technology are they ways to make advts. more effective whereas online advts. one can't get such attention

A big drawback of online banner is you won’t be able to reach those people who do not use internet but still buy that product. Here only outdoor advertising serves the purpose

+Punit Kansara  For your points 





Tuesday, 30 August 2016


DIGITAL MARKETING STRATEGY





DIGITAL MARKETING STRATEGY

5 Steps to Creating a Successful Social Media Strategy for 2017



http://www.socialmediatoday.com/marketing/5-steps-creating-successful-social-media-strategy-2017


Saturday, 21 February 2015

Will Cloud computing kill the IT department?


This is most Hot topic this days and still it is unanswerable here is the summary about this from the data available on various website there are different viewpoints on this topic by different individuals blog won't come up with the answer
What if the cloud becomes the primary data center, and SaaS is the only way applications are sold? Will there be a need for an IT department?
There are two very different sides to this topic
IT departments are toast:
The cloud is quickly transforming how information is stored, processed, and managed. Gone do the days of companies need large data centers, with thousands of servers and an army of people to manage them. Gone are the days of ridiculously complex software customizations, integrations, and teams to manage local applications. There will be no need for most of the IT roles that exist today. The technical experts and developers will mostly work for the companies who make the software or provide the infrastructure. The small IT team will still coordinate activities and manage vendors, but the business departments will run the show and interface directly with the vendors. It's not shadow IT, because the IT department of the old days is gone!
It's going to be as simple as online shopping and banking. Need an ERP system of CRM? No problem, here is what you do. Visit the web site and select new customer sign-up. Enter in all your corporate information and company details, select the plan size such as the 70,000 user plan. Then select all your integration SaaS vendors such as banking, corporate reporting, and HR system. For an additional fee, select the option to automatically create a data warehouse and business intelligence reporting system. Enter a PO number and verify payment. Then, within about an hour, the system is online and in production.
The cloud is just another technology to be managed:
IT departments aren't sitting around wondering what the next project will be. We're all very busy, with years of projects queued up. The global economy is rapidly changing, and on a daily basis it's getting significantly more challenging and complex to run companies of any size. Well managed IT departments are spending more time on business initiatives that drive the company's growth and revenue instead of work that just maintains the status quo. So the cloud is great -- and the right direction -- as it allows a shift from lights-on type work to more value-add work.

However, the cloud is just another technology. Sure there is less work to do with servers and storage, but it will be a very long time before the impact is substantial enough to make a difference. There will be situations that require cloud services, and situations that require work to be done in-house. It won't eliminate the IT department, or most of the roles. Over time, the cloud might even increase the IT department's headcount needs. Think about the major shifts that have happened in the past. Standalone to the Internet, mainframes to servers, PCs to tablets, and phones to smartphones—each was supposed to make things easier, but instead it seems each has added to the complexity. The cloud will do the same.

Tuesday, 27 January 2015

Some Tips for Resume

Hey Friends

Here is a Tip for Resume

http://lifehacker.com/5866630/how-can-i-make-sure-my-resume-gets-past-resume-robots-and-into-a-humans-hand

Something About Digital Marketing

Digital Marketing- SAS

Have a look

http://www.sas.com/en_us/insights/marketing/digital-marketing.html